A branding case study done in my early years as a graphic designer. I believe this project features my passion for the process, and my ability to think creatively and develop concepts above the surface level of a brief. Over the years I have been able to harness these skills and better develop them, even if my professional experiences have not offered the opportunity to showcase that growth through every project.

The project brief: Create a cohesive creative direction for a company named “Intelligent Decor”. I chose to explore print advertising with packaging, and what it means to develop a voice and a visual style for a brand. Through this project I was able to build an identity through logo design, brand guidelines, product design, and advertising, while shooting and directing the presentation of the work myself